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Cool Colours
Cool colors tend to have a calming effect. At one end of the spectrum they are cold, impersonal, antispectic colors. At the other end the cool colors are comforting and nurturing. Blue, green, and the neutrals white, gray, and silver are examples of cool colors.
In nature blue is water and green is plant life - a natural, life-sustaining duo. Combine blues and greens for natural, watery color palettes. Heat up a too cool color palette with a dash of warm colors such as red or orange. If you want warmth with just a blue palette, choose deeper blues with a touch of red but not quite purple or almost black deep navy blues.
Cool colors appear smaller than warm colors and they visually recede on the page so red can visually overpower and stand out over blue even if used in equal amounts.
The profiles for each of these cool colors include descriptions of their nature, cultural color meanings, how to use each color in design work, and which colors work best together.
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Cool Colour Explained
Blue
• Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of blue.
• A natural color, from the blue of the sky, blue is a universal color. The cool, calming effect of blue makes time pass more quickly and it can help you sleep. Blue is a good color for bedrooms. However, too much blue could dampen spirits.
• In many diverse cultures blue is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away.
• Blue conveys importance and confidence without being somber or sinister, hence the blue power suit of the corporate world and the blue uniforms of police officers. Long considered a corporate color, blue, especially darker blue, is associated with intelligence, stability, unity, and conservatism.
• Just as seeing red alludes to the strong emotions invoked by the color red, feeling blue or getting the blues represents the extremes of the calm feelings associated with blue, i.e. sadness or depression, lack of strong (violent) emotion. Dark blue is sometimes seen as staid or stodgy — old-fashioned. In Iran, blue is the color of mourning while in the West the something blue bridal tradition represents love.
Green
• Green is life. Abundant in nature, green signifies growth, renewal, health, and environment. On the flip side, green is jealousy or envy (green-eyed monster) and inexperience.
• Green is a restful color with some of the same calming attributes of blue. Like blue, time moves faster in a green room.
• Green is the national color of Ireland and is strongly associated with that country. Green also has close associations with Islam. Because of all the green in nature the color is reminiscent of Spring. Coupled with red it's a Christmas color.
• With both a warming and cooling effect, green denotes balance, harmony, and stability. Use several shades of green for a fresh, Springtime feel. Olive green, also called olive drab, is a not so drab summery green that may have military overtones for some people.
Turquoise
• A mix of blue and green, turquoise has a sweet feminine feel while the darker teal shades add lively sophistication.
• A blend of blue and green, shades of turquoise have the same calming effects of those colors.
• This in-between color represents water, thus the names aqua and aquamarine. It's also a valuable and popular mineral often turned into jewelry. Turquoise is closely associated with the Middle East and the American Southwest.
• Create feminine appeal with the lighter shades of turquoise. Some shades of turquoise have an old-fashioned 50s and 60s retro feel. Teal has a darker, somewhat more sophisticated look. Like the mineral, turquoise shades range from almost sky blue to deep greenish blues.
Gray
• Gray is a neutral, balanced color. It is a cool, conservative color that seldom evokes strong emotion although it can be seen as a cloudy or moody color.
• The lighter side of black, gray is a cool color seen in storm clouds and some metals.
• Like black, gray is used as a color of mourning as well as a color of formality. Along with blue suits, gray suits are part of the uniform of the corporate world. Dark, charcoal gray carries with it some of the strengh and mystery of black. It is a sophisticated color without much of the negative attributes of black. Lighter grays are similar to white. Gray tuxedos are common for men at weddings.
• All shades of gray can be good, neutral background colors. Use lighter grays in place of white and darker gray in place of black. Taupe, a grayish brown neutral is a conservative, slightly earthy, warm shade of gray.
Silver
• Silver, especially a shiny, metallic silver, is cool like gray but livelier, more playful. Silver can be sleek and modern or impart a feeling of ornate riches.
• Silver is a precious metal and other metals are often described as silver in color. Silver doesn't have the warmth of gold. It's a cool metal.
• Silver often symbolizes riches, just as gold does. Silver can be glamorous and distinguished. While gray-haired men and women are seen as old, silver-haired denotes a graceful aging. Silver is the traditional Twenty-Fifth Wedding Anniversary gift.
• Silver can be earthy, natural or sleek and elegant. It can be used much as gray is although when using shiny metallic inks, small amounts for accents is best.
White
• White is purity, cleanliness, and innocence. Like black, white goes well with almost any color.
• To the human eye, white is a brilliant color that can cause headaches for some. Too much bright white can be blinding.
• In most Western countries white is the color for brides. In the East, it's the color for mourning and funerals. White is often associated with hospitals, especially doctors, nurses, and dentists. Some cultures viewed white as the color of royalty or of dieties. Angels are typically depicted as wearing white. In early Westerns the good guy wore white while the bad guy wore black.
• In most cases white is seen as a neutral background color and other colors, even when used in smaller proportion, are the colors that convey the most meaning in a design. Use white to signify cleanliness or purity or softness. Some neutral beige, ivory, and creams carry the same attributes as white but are more subdued, less brilliant than plain white. Use lots of white for a summery look. Use small amounts of white to soften a wintery palette or suggest snow.
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Effects of cool Colours
• Cool colours make designs appear slick and professional but their coolness.
• Cool colours, especially blue, tends to recede into the distance making them more suitable for backgrounds.
• Cool colours include:
Sea Green, Violet, Blue, light blue and cyan
These colours are known to slow down the perception of time.
Without variety the cool colour design can seem very dull and boring.
Note: Pastel colors are considered to have a calming effect on the psychology.
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