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Meanings of colour Colours
Colour trends may defy instinctual, cultural and iconic constraints. Many reactions to colour are instinctual and universal and cross cultural boundaries. Colors also convey messages that go beyond ethnic, racial, or gender boundaries. Colours make us feel pleasure or disapproval, hot or cold, to be attracted or repelled, our appetite stimulated or suppressed?
Orange : warmth, energy, balance, enthusiasm, vibrancy, expansiveness, flamboyance, business goals, property deals, ambition, career, goals, general success, justice, legal matters, selling, action, attention-grabbing, the sun, friendly, inviting, intense, joy, strength, endurance, tropics, quick movement, wealth of the mind and knowledge, charity, growing things, fascination, happiness, beginnings, heat, creativity, determination, attraction, success, encouragement, mental and appetite stimulator, emotional lift, assurance, social force, attractiveness, mood-lightening, uninhibited, independence, amiability, constructiveness, self-assuredness, cheap, low-budget
• In restaurants, as orange is an appetite stimulant, orange decor encourages sales. Less passionate than red, orange still increases oxygen supply to the brain, stimulating mental activity. Popular amongst youth.
• Orange backgrounds help images seem closer and larger, but avoid over-use. Useful for highlighting important elements, promoting food products and toys.
• "As we turned our sights to orange, substantial research (including the data gathered at The Global Color Survey at www.colormatters.com and the Pantone Consumer Color Preference Study® dated June 1996) documented that orange is one of Americans' least favorite colors. ... In 1991, Forbes called attention to orange's mundane associations in its December 23 article, "Does orange mean cheap?" Yes, it does."4
• Dark orange : autumn, deceit, distrust
• Red orange : desire, sexuality, pleasure, domination, aggression, thirst for action
• Bright orange : tangy citrus, health
• Pale orange : Apricot, coral, peach and melon are sophisticated
Orange meanings by country
• European : Autumn, creativity, harvest
• Netherlands : Favourite colour (House of Orange)
• Ireland : Protestants
• USA : Halloween, cheap goods
• Hindu : Saffron (peachy orange) is a sacred color
• Feng Shui : Yang, Earth, strengthens concentration, purpose, organization
Pink : Romance, love, friendship, femininity, truth, passivity, good will, emotional healing, peace, calming, affection, emotional maturity, caring, nurturing, sweet tasting, sweet smelling, ethereal, delicacy.
• Pale pink : sweetness of youth, fragility
• Vibrant pinks : high spirits, energy, youth
Pink meanings by country
• European : Feminine colour, baby girls
East India : Feminine colour
Japan : Popular with both sexes
Korea : trust
• Feng Shui : Yin, love
Red : Energy, strength, passion, eroticism, courage, element of fire, career goals, fast action, lust, desire, blood, vibrancy, driving forces, risk, fame, love, survival, war, danger, aggression, strength, power, determination, emotional intensity, sex, provoking, dynamic, stimulating, courage, bravery, good-tasting, force, leadership, excitement, speed, heat, violence, attention, generosity
• Red stimulates metabolism, increases respiration rate, perspiration, appetite and raises blood pressure.
• Red tends to promote images and text, making objects appear larger and closer. Bright red can be annoying if used over large areas and is useful as a iconic colour to encourage people to act quickly eg. on buy or click here buttons. Useful for promoting products associated with energy ... drinks, cars, sports and games.
• Care is need using red in proximity with green ... as the old adage goes: 'Red and green should not be seen without something in between'.
• Mixing bright blue and bright red is also not recommended ... the combination is very tiring on the eye.
• Light red : joy, sexuality, passion, sensitivity, love, indecision
• Dark red : willpower, rage, wrath, tenseness, vigour, anger, leadership, courage, yearning, malice, wrath
• Maroon : Yang, indecisiveness
Red meanings by country
• European : Danger (stop signs), love (hearts), excitement (for sale signs)
• China : Traditional bridal colour, good luck, celebration, happiness, joy, vitality, summoning, the direction South. Chinese saying goes "when something is so red, it is purple" - red purple brings luck and fame.
• India : Purity
• Eastern : Joy (with white)
• USA : Christmas (with green), Valentine's day (with white)
• South Africa : Mourning
• Australian aboriginals : the land, earth, ceremonial ochre
• Cherokees : success
• Hopi : the direction South
• Romans : Red flag signified the onset of battle
• Celtic : Death, afterlife
• Feng Shui : Yang, Fire, good luck, money, respect, recognition, protection, vitality
Brown : friendships, special events, earth, materialistic thoughts, hearth, home, outdoors, inexpensive, reliability, comfort, endurance, stability, simplicity, comfort., longevity, intimacy, tranquility, masculine, nurturing, contentment, sensuality, productivity, passivity, fertility, generosity, dirt, substance, practicality, hard work
• Brown is too low key if used broadly without texture or another color to enhance it. Useful for promoting food and outdoor products for work and play.
• Reddish-brown : harvest, autumn
• Beiges and tans : Yang, sophistication, neatness, conceals emotion
• Copper : passion, money goals, professional growth, business productivity, career moves
Brown meanings by country
• Colombia : discourages sales
• Australian Aboriginals : colour of the land, ceremonial ochre
• Feng Shui : Yang, Earth, industry, grounded
Gold : wealth, god, winning, safety, masculine power, happiness, playful humour, prestige, wisdom, love of spirit, meaning, purpose, awe, spiritual love, quests of the heart, desire for power, mystic powers, higher mathematics, sciences, attainment, concentration.
• Gold and navy (credibility) are the best combination for selling to men and the second best for selling to women.
Gold meanings by country
• World-wide : Success, high quality, money
• Feng Shui : Yang, Metal, God consciousness
Yellow : sun, intelligence, accelerated learning, memory, logical imagination, social energy, cooperation, breaking mental blocks, sunshine, joy, happiness, intellect, energy, cheerfulness, warmth, honour, loyalty, mental force, clarity, perception, understanding, wisdom, dishonesty, betrayal, jealousy, covetousness, deceit, disease, weakness, cowardice, follower, curiosity, mellowness, confidence, humour, dreams, creativity, desire to improve, action, idealism, optimism, imagination, hope, summer, philosophy, uncertainty, restlessness
• Yellow stimulates mental activity, generates muscle energy and attracts attention. Students who study in yellow rooms do better in exams. Cheerful yellow can be used to promote food especially in combination with other fruit and vegetable tones, children's and leisure products and is best used as a highlight. With overuse, yellow can be disturbing and promote anxiety. Babies cry more in yellow rooms. Yellow against black denotes a warning ... the sting of the bee.
• Yellow is not a practical colour to use when selling expensive items to men ... they perceive it as an untrustworthy and childish ... and avoid yellow if you wish to evoke safety and stability. Care is needed with shades of yellow as they can lose their warmth and appear dirty.
• Dull yellow : caution, decay, sickness, jealousy
• Light yellow : intellect, freshness, and joy
• Ivory/cream : quiet, pleasantness, calm, understated elegance, purity, softness, more rich and warm than white
Yellow meanings by country
• European : Hope, joy, happiness, hazards, cowardice, weakness, taxis
• Asia : sacred, imperial
• China : Nourishing
• Egypt : Mourning
• Japan : Courage
• Japan : Courage
• India : Merchants
• Buddhism : wisdom
Feng Shui : Yang, Earth, auspicious, sunbeams, warmth, motion
Green : earth mother, physical healing, monetary success, abundance, fertility, tree & plant magic, growth, personal goals, resurrection, renewal, youth, stability, endurance, freshness, nature, environment, health, healing, good luck, renewal, youth, jealousy, inexperience, trees, grass, vigour, growth, harmony, generosity, safety, envy, misfortune, quietude, compassion, renewal, moderation, nurturing, diplomacy, calm, contemplation, joy, love, abundance, balance, self-control, inexperience, hope, good omens, dependability, friendliness
• Green lowers blood pressure, relaxes the nervous system, calms and soothes the mind, stimulates creativity, and is an appetite suppressant. Green is easy on the eye and can improve vision. Images set in green backgrounds seem farther away.
Useful as a marketing colour for organic, healthy and natural 'green' products.
• Dark green : money, ambition, greed, jealousy, heaviness, prestige, promotes concentration
• Yellow-green/lime green : sickness, cowardice, discord, and jealousy, nausea
• Olive green : peace
• Avocado : 60s and 70s refridgerators
Green meanings by country
• China : Exorcism, green hats indicate a man's wife is cheating on him
• Islam : Hope - the cloak of the prophet was thought to be green
• Ireland: Symbol of the entire country, Catholics
• European/USA : Spring, new birth, go, safe, environmental awareness, Saint Patrick's Day, Christmas (with red)
• USA : Money
• Feng Shui : Yin, Wood, growing energy, refreshing, nurturing, balancing, harmony normalising, healing, health, peaceful, calming
Turquoise : calming, emotional healing, protection, refreshing, sophisticated
• Turquoise is equally popular with men and women. Mixes well with pale pinks and lavenders for a feminine look. Create a retro scenario with turquoise and pink or art deco by combining it with white and black. Combined with grey, silver, terra cotta and tans, it produces a southwestern USA look. With orange or yellow, it creates an innovative, fresh image suitable for sports-oriented sites.5
• Light Turquoise : feminine
• Teal : sophisticated
Turquoise meanings by country
• Ancient Persians : warding off evil eye
Blue : good fortune, communication, wisdom, protection, spiritual inspiration, calm, reassurance, gentleness, fluidity, water, sea, creativity, calming, higher thoughts, mystery, sky, formality, devotion, progress, quiet wisdom, betterment of humanity, love, peace, trust, loyalty, intelligence, reassurance, artistry, compassion, inner strength, devotion, depression, sadness, tranquility, stability, unity, truth, confidence, conservatism, security, cleanliness, order, cold, technology, devotion harmony, depth, faith, heaven, piety, sincerity, precision, intellect, consciousness, speech, messages, ideas, sharing, idealism, sincerity, empathy, relaxation, affection, inspiration, friendship
• Blue slows the metabolism and suppresses the appetite. As it does not require the eye to focus, images and objects recede in blue backgrounds. With overuse, can create feelings of cold. Although also popular with women, blue is the predominant favourite colour of males and is suited to web sites involving and promoting technology, medical products, cleanliness, air, sky, water, sea and automotives.
• High impact designs can be created with combinations of blue, red and yellow. Combinations of light and dark blues can create feelings of trust. Pale Blue : ethereal, delicate, calming, health, healing, tranquility, understanding, softness
• In combination with pinks and pale yellows, creates the image of spring. Aqua : freshness, pristine, vigour, movement, dramatic, confidence, strength, individualism, eccentricity, humour, fearlessness, festivity
• Royal Blue : richness, superiority, cold Dark blue : depth, expertise, stability, credibility (especially with gold), intellect, wisdom, corporate colour, warmth, knowledge, power, integrity, seriousness knowledge, health, decisiveness, law, order, logic, dependability, serenity
• Combining dark and lighter shades of blue creates a conservative and sophisticated look.
Blue meanings by country
• European : sootheing, "something blue" bridal tradition
• Cherokees : defeat, trouble
• Iran : mourning
• China : immortality
• Colombia : soap
• Hindus : the colour of Krishna
• Jews : holiness
• Catholics : colour of Mary's robe
• Middle East : protection
• Worldwide : 'safe' colour
• Feng Shui : Yin, Water, calm, love, healing, relaxation, peace, trust, adventure, exploration
Purple : influence, third eye, psychic ability, spiritual power, self assurance, hidden knowledge, dignity, high aspirations, royalty, spirituality, nobility, spirituality, ceremony, mystery, transformation, wisdom, enlightenment, cruelty, arrogance, intuition, dreams, unconscious, invisible, telepathy, empathy, imagination, deja vu, universal spirit, spiritual connection, deeper truth, nobility, wealth, extravagance, dignity, independence, magic, creativity, energy, self-confidence, ego, ambition, fame, luxury, big profits, richness, sensuality, elegance, contemplation, meditation, majesty, lesbianism, Wicca, New Age spirituality, paganism, conceit, arrogance, nausea
• Almost 75 percent of pre-adolescent children prefer purple to all other colors, making bright purple effective for promotion of children's products. Light purple is useful for feminine designs. Excessive exposure to purple may cause people to become sullen, withdrawn and ill-at-ease with their surroundings. Purple is a polarising colour - people either love it or hate it. • Lavender : Yang, sexual indecision, malleability, romance, nostalgia, feminity
• Dark purple : gloom, sadness, frustration
• Mauve : Yang, world consciousness
• Violet : Meditation, creativity, concentration, quietness, creative force, beauty, inspiration, artistry, music, chivalrous love, excellence, ethereal, sensuality, responsibility, sacrifice
Purple meanings by country
• Thailand : Mourning
• European : Royalty
• Catholic : Mourning, death, crucifixion
• Feng Shui : Yin, spiritual awareness, physical and mental healing
White : spirituality, goddess, peace, higher self, purity, virginity, reverence, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, cold, clinical, sterility, clarity, perfection, innocence, virginity, goodness, light, fairness, safety, positivity, faith, coolness, charity, successful innovations, union, self-sacrifice, holiness, feminine divinity
• All white rooms can be uncomfortable with a stark atmosphere. White is useful for a background or accent colour as it highlights other colours. White can indicate simplicity with high-tech products and safety and cleanliness with medical products.
White meanings by country
• European : Marriage, angels, hospitals, doctors, peace, milk Japan : Mourning, white carnation means death
• China : Death
• India : Unhappiness
• Eastern : Funerals
• Feng Shui : Yang, Metal, death, mourning, ancestal spirits, ghosts, poise, confidence
Silver : glamous, distinguishment, high tech, industrial, graceful aging, telepathy, clairvoyance, clairaudience, psychometry, intuition, dreams, astral energies, female power, communication, goddess, ornate riches, sleekness, modernity
• To create a high-tech look, use silver with other colours. Silver works well combined with gold and white to promote a feeling of control and power.
Silver meanings by country
• Feng Shui : Yin, Metal, trustworthiness, romance .
Grey : security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring, practicality, professional, sophisticated, durability, quality, quiet, conservativeness, gloominess, sadness
Grey meanings by country
• Feng Shui : Yin, Metal, dead, dull, indefinite
Black : protection, repelling negativity, binding, shapeshifting, power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground, modern music, high quality, bad luck, formality, reservedness, dignity, elegance, secretiveness, fear unknown, strength of character, authority, prestige, grief, anger, reliability, strong, classic, strength anti-establishment,
• Black is an excellent technical colour and it assist targetting a sophisticated high-end market or a youth market to add mystery. Over a large area, black can be depressing. Though black backgrounds can enhance perspective and depth, they diminish readibility of text. Useful for web sites for art and photography to help other colours to vibrate.
Black meanings by country
• European : Funerals, death, mourning, rebellion, cool, restfulness
• China : Colour for young boys
• Thailand : Bad luck, unhappiness, evil
• Judaism : Unhappiness, bad luck, evil
• Australian Aboriginals : colour of the people, ceremonial ochre
• Feng Shui : Yin, Water, money, income, career success, emotional protection, power, stability, bruises, evil
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Colour Meaning
Red
• Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
• Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage. It is a color found in many national flags.
• Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Red is widely used to indicate danger (high voltage signs, traffic lights). This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.
• Light red represents joy, sexuality, passion, sensitivity, and love.
• Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
• Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
• Brown suggests stability and denotes masculine qualities.
• Reddish-brown is associated with harvest and fall.
Orange
• Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
• To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.
• Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.
• Dark orange can mean deceit and distrust.
• Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
• Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.
Yellow
• Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
• Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.
• Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.
• Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
• Light yellow is associated with intellect, freshness, and joy.
Green
• Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.
• Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Sometimes green denotes lack of experience; for example, a 'greenhorn' is a novice. In heraldry, green indicates growth and hope. Green, as opposed to red, means safety; it is the color of free passage in road traffic.
• Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.
• Dark green is associated with ambition, greed, and jealousy.
• Yellow-green can indicate sickness, cowardice, discord, and jealousy.
• Aqua is associated with emotional healing and protection.
• Olive green is the traditional color of peace.
Blue
• Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
• Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.
• You can use blue to promote products and services related to cleanliness (water purification filters, cleaning liquids, vodka), air and sky (airlines, airports, air conditioners), water and sea (sea voyages, mineral water). As opposed to emotionally warm colors like red, orange, and yellow; blue is linked to consciousness and intellect. Use blue to suggest precision when promoting high-tech products.
• Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America.
• Avoid using blue when promoting food and cooking, because blue suppresses appetite. When used together with warm colors like yellow or red, blue can create high-impact, vibrant designs; for example, blue-yellow-red is a perfect color scheme for a superhero.
• Light blue is associated with health, healing, tranquility, understanding, and softness.
• Dark blue represents knowledge, power, integrity, and seriousness.
Purple
• Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
• According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.
• Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products.
• Light purple evokes romantic and nostalgic feelings.
• Dark purple evokes gloom and sad feelings. It can cause frustration.
White
• White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
• White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.
• In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products. White is often associated with low weight, low-fat food, and dairy products.
Black
• Black is associated with power, elegance, formality, death, evil, and mystery.
• Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.
• Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.
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Brief Colour Meanings
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Blue
• Sky
• Sea
• Water
• Religious feeling
• Peace
• Faith
• Stability
• Melancholy
• Trust
• Loyalty
• Wisdom
• Tranquility
• Integrity
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Red
• Fire
• Love
• Passion
• Energy
• Revolution
• Anger
• Power
• Debt
• Danger
• Heat
• Warning
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Green
• Money
• Growth
• Environmentally friendly
• Fertility
• Envy
• Spring
• Freshness
• Stability
• Loyal
• Healing
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Orange
• Joy
• Sunshine
• Creativity
• Determination
• Success
• Encouragement
• Energy
• Autumn
• Construction
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Yellow
• Energy
• Sun
• Happiness
• Cheery
• Creativity
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Purple
• Royalty
• Power
• Nobility
• Luxury
• Spirituality
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Brown
• Conservative
• Stable
• Outdoors
• Fall
• Earth
• Organic |
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